An interesting way to use the Hello Retail search solution, is to use the API to create category pages. Especially for Search Professional & Search Enterprise customers, you can suddenly create fully personalized category pages. If you set this up as a Search Professional & Enterprise Search customer you will always, automatically, have the order of the results set by the preferences of the user. If the user likes the brand Nike and she is looking at a category page for Shoes, then we will push the Nike brand higher than other brands. This relevancy is fully customizable from the Search Engine settings inside the Hello Retail backend.